Story of Fitness Newsletter 3
Hello there, and happy Wednesday! I hope you had a wonderful week. I had a hectic one, so I'm still working on three articles and my college assignments. In the meanwhile, here is this week's newsletter.
Global Wireless Health and Fitness Devices Market to Reach 573.7 Million Units by 2026: Consumers are increasingly adopting fitness devices. They encourage users to realise their personal goals, including getting proper sleep and maintaining a healthy weight. USA, Canada, Japan, China and Europe will lead the market, followed by Australia, India and South Korea. Source PRNewswire
UAE Sportswear Data compilation
I chanced upon some incredible data describing the recent trend in sportswear sales in the UAE and further opportunities from Dubai Chamber. Here are the highlights from my research.
The sports industry is one of the fastest-growing sectors in the UAE. Many government sports initiatives have spread fitness-related awareness among the UAE population. Therefore, consumers in the Emirates show an increased interest in sportswear, which is a favourable situation for companies operating in this sector.
According to Euromonitor's estimates, in 2019, UAE sales of sportswear products reached AED 6.7 bn, which was 1.2% higher than the previous year. Moreover, from 2013 to 2019, sportswear sales in the UAE grew with a CAGR of around 3.9%.
The government is the primary driver of the sportswear industry in the UAE, especially in Dubai. According to experts, several factors, such as sports participation of parents, family income, education, sports club membership, and sports frequency, positively impact sports expenditure. Therefore, it is expected that the UAE's expenditure on sports products will continue to grow due to many young, active, educated, and high-income populations.
Opportunities in the sportswear market-Euromonitor forecast that from 2018 to 2023, UAE sales of sports apparel and sports footwear will grow with a CAGR of around 2.1% and 2%, respectively.
Also, since in Saudi Arabia the number of health clubs for women continues to grow, it will increase the demand for women's sportswear in the country and create more re-export opportunities for Dubai traders in these products.
Upcoming trend: Mushroom is the new turmeric, AKA superfood. It is predicted that very soon, you will see the market flooded with brands selling mushroom-infused solutions.
Top UAE News: Many gyms shut down in the UAE during the pandemic, but it's heartening to see that UAE’s homegrown OCR Nation has opened its first flagship gym in Dubai. OCR Nation started four years ago, as a group of friends training on the beach, and slowly this family was getting bigger day after day. And now they have an independent gym to create more Obstacle Course Racing athletes.
(Do you want to see a story about OCR Nation on Story of Fitness? Or if any editor wants to commission this story to me, kindly let me know)
Search Engine Trending: Search interest in Sunscreen is at an all-time high in the US. Sunscreen search trend tends to spike in June/July every year.
Click HERE to read the ultimate guide about Sunscreen to keep your skin protected all the time. Answered by Dermatologists
Well. That's it for this week. I will see you again sometime next week. Remember to stay safe as Covid is still alive.
Love, and always more love,
Arti Dani
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